Work

Expo 2020 Dubai
Inspired by the greatest

Croatia is represented on EXPO 2020 by the most influential creatives, visionaries and inventors on the global scale - people who changed the history and people who shape the future.

Segment
Experience / Media

Creative Director
Maro Pitarević

Project Lead
Petra Ivičević Bakulić

Program & Content
Hrvoje Markešić

Technical Director
Derviš Vojić

Summary

Croatia is represented on EXPO 2020 by the most influential creatives, visionaries and inventors on the global scale – people who changed the history and people who shape the future.

Challenge

EXPO 2020 Dubai is part of the World Expo, globally the most influential event, and also a platform to showcase the greatest achievements in the world today. The goal is to present Croatia as a country of creative, innovative visionaries that made their mark on the world we know today.

Croatia will be presented through an interactive story, showcasing the potential it has in every segment of society, which also carries great potential for foreign investments.

Expo Dubai – Experience Tunnel

Solution

The concept will place emphasis on the great minds of Croatia whose achievements have impacted the entire world – from Nikola Tesla and Ruđer Bošković, to Mate Rimac. Croatia is especially known for its success in sports, where it regularly wins the world’s biggest titles.

Results

EXPO 2020 in Dubai opens on October 1, 2021, and expects 25 million visitors by March 31, 2022, of which 70 percent will be international visitors from all over the world, and 30 percent will be local.

EXPO 2020 Dubai is expected to reach over 3 billion individuals, which is a great opportunity for all participants to present themselves in the best possible way.