Summary

Croatia is represented on EXPO 2020 by the most influential creatives, visionaries and inventors on the global scale – people who changed the history and people who shape the future.

Challenge

EXPO 2020 Dubai is part of the World Expo, globally the most influential event, and also a platform to showcase the greatest achievements in the world today. The goal is to present Croatia as a country of creative, innovative visionaries that made their mark on the world we know today.

Croatia will be presented through an interactive story, showcasing the potential it has in every segment of society, which also carries great potential for foreign investments.

Solution

The concept emphasized the great minds of Croatia whose achievements have impacted the entire world – from Nikola Tesla and Ruđer Bošković, to Mate Rimac. It also emphasized Croatia’s success in sports, where it regularly wins the world’s biggest titles.

Results

EXPO 2020 in Dubai, opened from October 1, 2021 until March 31, 2022, had 25 million visitors by, of which 70 percent were international and 30 percent were local.

EXPO 2020 Dubai reached over 3 billion individuals, which was a great opportunity for all participants in presenting themselves in the best possible way.