Summary

Press play! We created a unique song and music video for the most fun playhouse around.

Challenge

MiniPolis is a playhouse with over 1000 m2 of playing space, over 40 theme houses, that includes over 50 professions and roles. Here, kids can imagine and roleplay all sorts of professions and live out their interests. To show all this variability in a video limited to only 30 seconds was quite challenging.

Solution

We created the music hit MiniPolis – Fun Town, a song with a music video, to show kids in MiniPolis playing out all these different professions.

The song became a hit, and it spread through all other following campaigns, with adapted lyrics according to the occasion.