Client
Aircash
Creative Director
Maro Pitarević
Senior Copywriter
Saša Filipović
Art Direction
Goran Pećanac
Account Manager
Nives Raspudić
Summary
Life with the Aircash card is packed with action and adventure, and fueled by financial freedom and flexibility.
Challenge
Crowded stores, long queues and limited supply are some of the main reasons why more and more customers are choosing to shop online. This way of shopping has many advantages, and the Aircash card – that is active immediately and applicable everywhere – has made sure that users have perfect control over their card and can step into a secure purchase with one click.
Solution
An innovative product needed an innovative approach. So the Aircash card is presented in an action movie manner, to show the fun side of fintech, and the dynamic lifestyle that it can enable.
The claim Created by Aircash, not the bank communicates a new dimension of financial freedom and flexibility.



Results
Aircash operates as a financial institution licensed by the European Banking Authority (EBA) and the Croatian National Bank (CNB), which is valid throughout the EU. Currently with more than 200 thousand users and more than HRK 250 million in monthly payments, Aircash has proven to be a leader in the FinTech industry in Croatia, but also throughout Europe. Thus, Aircash partnered with the international technology company Mastercard and thus gained the status of issuer (Issuer) of Mastercard cards.