Work

Aircash
Fun side of fintech

Life with the Aircash card is packed with action and adventure, and fueled by financial freedom and flexibility.

Client
Aircash

Segment
Creative / Media

Creative Director
Maro Pitarević

Senior Copywriter
Saša Filipović

Art Direction
Goran Pećanac

Account Manager
Nives Raspudić

Summary

Life with the Aircash card is packed with action and adventure, and fueled by financial freedom and flexibility.

Challenge

Crowded stores, long queues and limited supply are some of the main reasons why more and more customers are choosing to shop online. This way of shopping has many advantages, and the Aircash card – that is active immediately and applicable everywhere – has made sure that users have perfect control over their card and can step into a secure purchase with one click.

Solution

An innovative product needed an innovative approach. So the Aircash card is presented in an action movie manner, to show the fun side of fintech, and the dynamic lifestyle that it can enable.

The claim Created by Aircash, not the bank communicates a new dimension of financial freedom and flexibility.

Aircash – image 1
Aircash – image 2
Aircash – image 3

Results

Aircash operates as a financial institution licensed by the European Banking Authority (EBA) and the Croatian National Bank (CNB), which is valid throughout the EU. Currently with more than 200,000 users and more than HRK 250 million in monthly payments, Aircash has proven to be a leader in the FinTech industry in Croatia, but also throughout Europe. Thus, Aircash partnered with the international technology company Mastercard and thus gained the status of issuer (Issuer) of Mastercard cards.