Summary

In its goal to rejuvenate the brand and strengthen its influence among younger target groups across digital channels, Merkur Insurance featured world and Europe rowing champions, the Sinković brothers.

Challenge

By building brand presence, awareness and loyalty among younger potential consumers that usually don’t pay much attention to the insurance category, Merkur wanted to assure attractive, relevant and engaging communication that would emulate a positive, healthy and proactive worldview.

Solution

World and Europe rowing champions, Martin and Matija Sinković, were the stars of the campaign. As top sportsmen, they are well-aware that investing in yourself is the best investment possible.

Under the claim Invest today, it will pay off tomorrow, the campaign showed that the best time to think about your health, and to achieve your positive life goals – is right now.

Results

With no social media advertising budget boosting, the campaign brought organic growth in awareness. FB Video: 17 280 impressions with 43.04 percent CTR. CTR post-campaign: 14.07 percent (Average CTR before the campaign 5.51 percent).