Summary

Visa featured top professionals in their field – Luka Modrić and Zlatko Dalić, to show its premium benefits for customers.

Challenge

American Express became the Premium Visa card. Communication had to smoothly transfer high brand recognition and awareness and positive brand perception to a new brand: Premium Visa card.

Solution

The campaign featured two best-of-the-best in their fields. And their field is – a soccer field!
Luka Modrić, the best player in the world surely will use the best card in the world. The campaign drew a parallel of what makes Modrić the best, with benefits of the card that make it the best compared to other cards.

Zlatko Dalić, the manager who took the Croatian national soccer team to 2nd place in the world, represents a professional who doesn’t accept compromises when it comes to quality.

This way, showing the two most demanding customers, Premium Visa showed maximum reliability and top standards to provide to its target group.