Work

Croatian National Tourist Board
Let's go to Croatia, it's beautiful and safe!

At the peak of the COVID-19 scare, we launched a campaign that calmed the tourists and assured them to stick with their Croatia summer plans.

Client
Hrvatska Turistička Zajednica

Segment
Creative / Media

Creative Director
Maro Pitarević

Senior Copywriter
Saša Filipović

Art Director
Matko Jovičin

Designer
Nikolina Šerbetić Keserić

Account Manager
Asja Muzić

Summary

At the peak of the COVID-19 scare, we launched a campaign that calmed the tourists and assured them to stick with their Croatia summer plans.

Challenge

Like the rest of the world, Croatia faced numerous challenges caused by the COVID-19 pandemic. Vacation planning had never been more complicated and the success of the tourist season was uncertain.

That’s why we needed a campaign that would promote Croatia as a safe tourist destination in foreign markets and motivate people to spend their holiday in Croatia.

Solution

Under the Safe Stay platform, we communicated the slogan “Trust me, I’ve been there”. And who would people trust? Certainly, people from their own country that have already visited Croatia and confirmed that it’s safe.

Through modern and friendly communication, we made 12 unique campaigns to meet the preferences of each foreign market. Satisfied guests, who had previously visited Croatia, spoke about Croatia being an ideal, safe, and well-prepared destination for their holidays.

HTZ – Campaign IT
HTZ – Campaign PL
HTZ – Campaign DE
HTZ – Campaign RU
HTZ – Campaign PL

The campaign #TrustMeIveBeenThere was carried out through activities on social media, TV channels, newspapers, outdoor advertising and web sites in each foreign market.

HTZ – Campaign

Results

Through this campaign, Croatia positioned itself as one of the most successful tourist destinations in Europe and has come significantly closer to the results achieved in the record pre-pandemic 2019.