Summary

Complete “HPexpress” package sending service rebranding, with the purpose of moving toward new courier postal trends, which made the service, under the new name “Paket24”, more available, flexible, and reliable but still in tune with the previous positive traditional connotations, as well as positioning the service as a top name in package sending services in Croatia.

Challenge

Due to the new digital era which manifested itself in increasing competition, the application of new technologies and market flexibility, the marketing strategy encompassed extended existing “HPexpress” services brand image research and comparison with the main rivals on the market.

The aim was to highlight all the positive brand attributes such as reliability, tradition, trust, and expertise and take advantage of the new digital environment to promote the brand and opportunities for regional expansion in approaching different primary target groups.

Solution

Delivery encompassing the “Paket24” package sending service as the only Croatian delivery that is readily available, flexible, reliable, always, and everywhere, offering different shipping options for private and business customers, so that everyone can get as much of a custom-made service as possible.

Designing new media presence and communication through offline and online media markets covering the digital outburst frequency trends in courier services usage worldwide.