Client
PEVEX
Creative Director
Vlatko Pejić
Senior Copywriter
Saša Filipović
Art Director
Alan Brežanski
Account Manager
Sandra Mahović
Producer
Neven Malenica
Summary
Since every Croatian household has at least one Pevex product, we can say that Pevex grows up with its customers, simultaneously creating memories for a lifetime.
Challenge
An authentic image campaign will emotionally convey the idea that Pevex is a part of every home. The goal is to emphasize that it is a domestic retail chain where you can find almost everything for furnishing a home.
Solution
The story follows a man’s life from birth to adulthood, depicting emotional moments of growing up, family experiences, and the process of building and decorating a home. It emphasizes Pevex as an essential part of every home. In the campaign, we use the popular Croatian song “Zemlja dide mog” to further highlight emotions and promote Pevex as a Croatian retail chain.