Client
FRANCK
Creative Director
Albino Uršić
Senior Copywriter
Nikola Slamić
Art Director
Katarina Peter Keleković
Multimedia Art Director
Ivan Anić
Head of Digital Production
Vedran Firkelj
International Account Director
Jasmina Pešić
Producer
Neven Malenica
Summary
We showcased how Franck products are integral to our daily lives in a campaign that celebrates the everyday consumption of various Franck products.
Challenge
How can we effectively reconcile a diverse range of products with a broad target audience? An effective approach is to associate a representative of the target group with each product. This approach helps create a strong identification between the target audience and specific products, which is particularly important for engaging the younger population.
Solution
In a non-linear presentation, we showcased the variety of choices and the quality of Franck products through dynamic frames. The campaign emphasizes the everyday presence of Franck products in consumers’ lives, showcasing a variety of offerings, including ground and instant coffee, cappuccino, capsules, and teas. The visual story alternates between scenes that evoke familiar moments from daily life. This approach effectively conveys a strong message about the deep connection between Franck products and consumers at every stage of their day. As a result, the new campaign strengthens the bond with consumers and fosters their trust, positioning Franck as an essential part of everyday living.