Client
Zagrebačka banka
Creative Director
Maro Pitarević
Art Director
Matko Jovičin
Senior Copywriter
Saša Filipović
Head of Digital Production
Vedran Firkelj
Motion Graphic Designer
Bojan Grgić
Account Director
Tino Pattiera
Account Manager
Viktorija Car
Summary
Taking a loan with Zaba is faster and easier than ever, so enjoy the lifestyle you want and deserve.
Challenge
Although the cash loan service is available in all banks on equal terms, we had to position Zaba as the top bank in the cash loan market. Our focus was to design a creative execution by depicting lifestyle occasions that will trigger potential users in targeting a broad audience.
The task was to relate the Zaba cash loan benefits – simplicity, speed, availability – with everyday life situations that usually lead to a quick and favorable loan.
Solution
Two creative implementations included a far-reaching target spectrum imply two basic needs: Refinancing existing loans and purposeful use of cash for a specific occasion like traveling.
A fresh and positive creative campaign broke the bank’s perception as a complicated institution with a slow flow, further emphasizing that Zaba is the best and fastest choice when asking for a Loan from Your Bank.