Work

Zaba Cash Loan
When in need, look for practicality and speed

Taking a loan with Zaba is faster and easier than ever, so enjoy the lifestyle you want and deserve.

Creative Director
Maro Pitarević

Art Director
Matko Jovičin

Senior Copywriter
Saša Filipović

Head of Digital Production
Vedran Firkelj

Motion Graphic Designer
Bojan Grgić

Account Director
Tino Pattiera

Account Manager
Viktorija Car

Summary

Taking a loan with Zaba is faster and easier than ever, so enjoy the lifestyle you want and deserve.

Challenge

Although the cash loan service is available in all banks on equal terms, we had to position Zaba as the top bank in the cash loan market. Our focus was to design a creative execution by depicting lifestyle occasions that will trigger potential users in targeting a broad audience.

The task was to relate the Zaba cash loan benefits – simplicity, speed, availability – with everyday life situations that usually lead to a quick and favorable loan.

Solution

Two creative implementations included a far-reaching target spectrum imply two basic needs: Refinancing existing loans and purposeful use of cash for a specific occasion like traveling.

A fresh and positive creative campaign broke the bank’s perception as a complicated institution with a slow flow, further emphasizing that Zaba is the best and fastest choice when asking for a Loan from Your Bank.