Head of Digital Production
Motion Graphic Designer
Taking a loan with Zaba is faster and easier than ever, so enjoy the lifestyle you want and deserve.
Although the cash loan service is available in all banks on equal terms, we had to position Zaba as the top bank in the cash loan market. Our focus was to design a creative execution by depicting lifestyle occasions that will trigger potential users in targeting a broad audience.
The task was to relate the Zaba cash loan benefits – simplicity, speed, availability – with everyday life situations that usually lead to a quick and favorable loan.
Two creative implementations included a far-reaching target spectrum imply two basic needs: Refinancing existing loans and purposeful use of cash for a specific occasion like traveling.
A fresh and positive creative campaign broke the bank’s perception as a complicated institution with a slow flow, further emphasizing that Zaba is the best and fastest choice when asking for a Loan from Your Bank.