Summary

Sports rivalry inspires us to be the best self possible.

Challenge

Following the new collaboration between the main sponsor, the most prominent Croatian bookmaker, SuperSport, and the highest-ranking Croatian Football League (HNL), the task was to amplify the new alliance through a new exciting visual identity.

Solution

New intense visual identity in the form of short video commercials, banners and billboards based on rivalry and courage proposes that competition is inherently purely human and the core of any sport. In addition, predicting rivalry motivates and inspires large audiences and sports performances.