Work

SuperSport Croatian Football League
Competition and sport are inseparable

Sports rivalry inspires us to be the best self possible.

Creative Director
Maro Pitarević

Senior Copywriter
Saša Filipović

Art Director
Josip Matić

Account Manager
Asja Muzić

Summary

Sports rivalry inspires us to be the best self possible.

Challenge

Following the new collaboration between the main sponsor, the most prominent Croatian bookmaker, SuperSport, and the highest-ranking Croatian Football League (HNL), the task was to amplify the new alliance through a new exciting visual identity.

Solution

New intense visual identity in the form of short video commercials, banners and billboards based on rivalry and courage proposes that competition is inherently purely human and the core of any sport. In addition, predicting rivalry motivates and inspires large audiences and sports performances.