Summary

Modus Health Card (MHC) is a loyalty program that offers members exclusive discounts on health-related products and services. At the same time, it provides partners with an opportunity to expand their customer base and increase revenue through innovative loyalty services.

Challenge

To build awareness of the Modus Health Card brand among potential members and create a strong MHC association. The campaign educates individuals on its benefits, necessity, and impact on healthcare security.

Solution

The goal is to inspire positive emotions and build a strong, positive image among the target audience, helping them recognize the value of MHC and its benefits across 250+ healthcare services in leading private clinics across Croatia.

The campaign aims to raise awareness of Modus Health Card as a practical solution for faster, easier, and more affordable access to healthcare. Through education, it will highlight the benefits and everyday use of the card.