Work

MiniPolis
Pop music video for the most fun metropolis

It's not (only) a commercial: it's the real pop hit music video with kids as pop stars. Press play!

Creative Lead / Copywriter / Lyrics
Boris Belak

Video Director / Motion Graphic Art Director
Ivan Anić

Producer
Mihajlo Dimovski

Project Coordinator
Dijana Karabašić

Summary

It’s not (only) a commercial: it’s the real pop hit music video with kids as pop stars. Press play!

Challenge

MiniPolis is a playhouse with over 1000 m2 of playing space, over 40 theme houses, that includes over 50 professions and roles. Here, kids can imagine and roleplay all sorts of professions and live out their interests.

Our first video and first song for MiniPolis were a hit. And for the second time around, we needed to come back with a bang!

Solution

Typically expected 30-seconds commercial wasn’t our goal. We wanted to offer something more: piece of music video content that is not to be enjoyed only in commercial breaks.

We created a minute-and-a-half pop music video, with kids as pop stars, showing that in MiniPolis, your imagination is the only limit.