Work

Land Rover Discovery Sport
Each day, discover something new

Each trip is a new experience – open your mind and your senses, for new unforgettable moments of Discovery experience!

Creative Lead / Copywriter
Boris Belak

International Client Service Director
Višeslav Paolo Prosoli

Account Manger
Tea Faber

Designer
Predrag Raičević

Summary

Each trip is a new experience – open your mind and your senses, for new unforgettable moments of Discovery experience!

Challenge

Land Rover Discovery brings you the luxury of having the versatile vehicle capable of overcoming all kinds of terrain, making your road trip plans much more fun.

New Discovery Sport original commercial triggers emotions of excitement while connecting with nature. Each Land Discovery feature is presented through various fun road trip experiences. Goal was to adapt and localize communication, and to keep an uplifting and humorous spirit of a commercial.

Solution

We delivered adapted and localized communication that emphasized universal excitement and experience that family enjoys while in nature.

It’s been shown that Land Rover Discovery brings you more than luxurious motorized experience – it makes your travels more adventurous and unforgettable