Creative Lead / Senior Copywriter
Boris Belak
International Client Service Director
Višeslav Paolo Prosoli
Account Manger
Tea Faber
Designer
Predrag Raičević
Summary
Each trip is a new experience – open your mind and your senses, for new unforgettable moments of Discovery experience!
Challenge
Land Rover Discovery brings you the luxury of having the versatile vehicle capable of overcoming all kinds of terrain, making your road trip plans much more fun.
New Discovery Sport original commercial triggers emotions of excitement while connecting with nature. Each Land Discovery feature is presented through various fun road trip experiences. Goal was to adapt and localize communication, and to keep an uplifting and humorous spirit of a commercial.
Solution
We delivered adapted and localized communication that emphasized universal excitement and experience that family enjoys while in nature.
It’s been shown that Land Rover Discovery brings you more than luxurious motorized experience – it makes your travels more adventurous and unforgettable.