Summary

Through easy joining and everyday usage – INA will unlock the amazing rewards and benefits program for its users, and Zlatko Horvat supports it.

Challenge

INA loyalty program is a strategic intervention for the Croatian market, and the main aim is to reward loyal and occasional users, increasing INA’s versatile non-fuel purchase segment.

The goal was to localize the campaign in various printed and digital forms of communication. We were to amplify numerous benefits supported by the program and stimulate customers to join in through the trendy app, creating the perception of INA gas stations as a friendly and cozy place where you feel welcomed and awarded.

Solution

We delivered localized communication that combined the existing imaginary with solutions specially adapted for the large Croatian market, highlighting the famous handball player Zlatko Horvat as the program’s brand ambassador.

Zlatko Horvat also uses the application in his immediate environment, using all the potential benefits of the INA Loyalty program and says – “Let us surprise you”.