Work

INA Arktik
Unstoppable in every condition

A campaign that encourages drivers' confidence in all conditions suggests INA sponsorship of the Croatian men's handball team.

Creative Director
Maro Pitarević

Art Director
Josip Matić

Designer
Leila Kasumović

Senior Copywriter
Saša Filipović

International Client Service Director
Višeslav Paolo Prosoli

Account Manager
Tea Faber

Summary

A campaign that encourages drivers’ confidence in all conditions suggests INA sponsorship of the Croatian men’s handball team.

Challenge

Our task was to create a communication to increase Euro diesel Arktik fuel sales onto INA’s retail outlets. The campaign evolved through customers’ participation in the exciting prize game linked to the upcoming European Handball Championship.

We emphasized INA’s sponsorship of the Croatian national handball team and increased the awareness of high-quality fuel specially developed for driving in winter conditions, also providing European environmental requirements.

Solution

The idea hides a comparison between top-quality Arktik fuel ideal for all winter conditions and the idea that our handball players are winners, no matter the challenges during the European Handball Championship.

We managed to address a nationally large base of handball fans with a cheerful and funny voice. Overall, we depicted the strength of the Croatian National team and INA sponsorship in one overall campaign.