Work

ČOKSA
Meet the new Čoksa crew

The modern family of Čoksa brings a whole new attitude to the world of chocolates.

Creative Director
Albino Uršić

Senior Copywriter
Saša Filipović

Art Director
Matko Jovičin

Designer
Nikolina Šerbetić Keserić

Motion Graphic Art Director
Ivan Anić

Motion Graphic Designer
Majda Petković

Producer
Mihajlo Dimovski

Account Director
Tino Pattiera

Account Manager
Viktorija Car

Media Account Manager
Silvija Cetin Tušek, Zrinka Zohar Horvat

Head of Social Media
Kristina Kozić

Summary

The modern family of Čoksa brings a whole new attitude to the world of chocolates.

Challenge

Famous small chocolates, presented in different flavors and launched in 2000, urgently needed a new packaging design and a featuring campaign. A goal was to approach the Alpha and Gen Z generation with a fresh look adaptable for launching more new flavors in the future, with regionally acceptable communication.

Solution

Čoksa’s own illustrated characters define different flavors with their sparky colorful personalities. The chocolate crew is curiously assembling their own ingredients and talking in their unique language that says – #ČOKITOUT, #ČOKOFF, #ČOKMEUP, #ČOKIN, #ČOKON – primarily addressing teenagers resembling the current comic style of communication via social media.