Client
KRAŠ
Creative Director
Albino Uršić
Senior Copywriter
Saša Filipović
Art Director
Matko Jovičin
Designer
Nikolina Šerbetić Keserić
Motion Graphic Art Director
Ivan Anić
Motion Graphic Designer
Majda Petković
Producer
Mihajlo Dimovski
Account Director
Tino Pattiera
Account Manager
Viktorija Car
Media Account Manager
Silvija Cetin Tušek, Zrinka Zohar Horvat
Head of Social Media
Kristina Kozić
Summary
The modern family of ČOKSA brings a whole new attitude to the world of chocolates.
Challenge
Famous small chocolates, presented in different flavors and launched in 2000, urgently needed a new packaging design and a featuring campaign. A goal was to approach the Alpha and Gen Z generation with a fresh look adaptable for launching more new flavors in the future, with regionally acceptable communication.
Solution
Čoksa’s own illustrated characters define different flavors with their sparky colorful personalities. The chocolate crew is curiously assembling their own ingredients and talking in their unique language that says – #ČOKITOUT, #ČOKOFF, #ČOKMEUP, #ČOKIN, #ČOKON – primarily addressing teenagers resembling the current comic style of communication via social media.