Nikolina Šerbetić Keserić
Motion Graphic Art Director
Motion Graphic Designer
Media Account Manager
Silvija Cetin Tušek, Zrinka Zohar Horvat
Head of Social Media
The modern family of ČOKSA brings a whole new attitude to the world of chocolates.
Famous small chocolates, presented in different flavors and launched in 2000, urgently needed a new packaging design and a featuring campaign. A goal was to approach the Alpha and Gen Z generation with a fresh look adaptable for launching more new flavors in the future, with regionally acceptable communication.
Čoksa’s own illustrated characters define different flavors with their sparky colorful personalities. The chocolate crew is curiously assembling their own ingredients and talking in their unique language that says – #ČOKITOUT, #ČOKOFF, #ČOKMEUP, #ČOKIN, #ČOKON – primarily addressing teenagers resembling the current comic style of communication via social media.