{"id":2607,"date":"2022-02-01T14:35:19","date_gmt":"2022-02-01T13:35:19","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/merkur\/"},"modified":"2026-05-11T12:32:04","modified_gmt":"2026-05-11T10:32:04","slug":"merkur-osiguranje","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/merkur-osiguranje\/","title":{"rendered":"Merkur osiguranje"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"summary\">Sa\u017eetak<\/h2>\n\n\n\n<p>U svom cilju pomla\u0111ivanja brenda i ja\u010danja njegovog utjecaja me\u0111u mla\u0111im ciljnim skupinama putem digitalnih kanala, Merkur osiguranje je predstavilo svjetske i europske prvake u veslanju, bra\u0107u Sinkovi\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Izazov<\/h2>\n\n\n\n<p>Izgradnjom prisutnosti brenda, svijesti i lojalnosti me\u0111u mla\u0111im potencijalnim potro\u0161a\u010dima koji obi\u010dno ne obra\u0107aju puno pa\u017enje na kategoriju osiguranja, Merkur je \u017eelio osigurati atraktivnu, relevantnu i zanimljivu komunikaciju koja \u0107e opona\u0161ati pozitivan, zdrav i proaktivan svjetonazor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Rje\u0161enje<\/h2>\n\n\n\n<p>Svjetski i europski prvaci u veslanju, Martin i Matija Sinkovi\u0107, bili su zvijezde kampanje. Kao vrhunski sporta\u0161i, dobro su svjesni da je ulaganje u sebe najbolja mogu\u0107a investicija.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"1019\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/sinkovic.jpg\" alt=\"\" class=\"wp-image-79\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/sinkovic.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/sinkovic-237x300.jpg 237w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/sinkovic-768x973.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/sinkovic-505x640.jpg 505w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Sinkovi\u0107 brothers<\/figcaption><\/figure>\n\n\n\n<p>Pod sloganom Investirajte danas, isplatit \u0107e se sutra, kampanja je pokazala da je najbolje vrijeme za razmi\u0161ljanje o zdravlju i postizanje pozitivnih \u017eivotnih ciljeva \u2013 upravo sada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Rezultati<\/h2>\n\n\n\n<p>Bez pove\u0107anja prora\u010duna za ogla\u0161avanje na dru\u0161tvenim mre\u017eama, kampanja je donijela organski rast svijesti. FB video: 17 280 prikaza s 43,04 posto CTR-a. CTR nakon kampanje: 14,07 posto (prosje\u010dni CTR prije kampanje 5,51 posto).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U svom cilju pomla\u0111ivanja brenda i ja\u010danja njegovog utjecaja me\u0111u mla\u0111im ciljnim skupinama putem digitalnih kanala, Merkur osiguranje je predstavilo svjetske i europske prvake u veslanju, bra\u0107u Sinkovi\u0107.<\/p>\n","protected":false},"author":1,"featured_media":196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkur osiguranje | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"Merkur 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