{"id":2460,"date":"2022-03-21T17:01:09","date_gmt":"2022-03-21T16:01:09","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/zaba-cash-loan\/"},"modified":"2026-05-11T12:13:48","modified_gmt":"2026-05-11T10:13:48","slug":"zaba-gotovinski-zajam","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/zaba-gotovinski-zajam\/","title":{"rendered":"Zaba gotovinski zajam"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sa\u017eetak<\/h2>\n\n\n\n<p>Uzimanje kredita kod Zabe je br\u017ee i lak\u0161e nego ikad, zato u\u017eivajte u na\u010dinu \u017eivota koji \u017eelite i zaslu\u017eujete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p>Iako je usluga gotovinskih kredita dostupna u svim bankama pod jednakim uvjetima, morali smo pozicionirati Zabu kao vode\u0107u banku na tr\u017ei\u0161tu gotovinskih kredita. Na\u0161 je fokus bio osmisliti kreativnu izvedbu prikazom lifestyle doga\u0111aja koji \u0107e potaknuti potencijalne korisnike na ciljanje \u0161ire publike.<\/p>\n\n\n\n<p>Zadatak je bio povezati prednosti Zaba gotovinskog kredita \u2013 jednostavnost, brzinu, dostupnost \u2013 sa svakodnevnim \u017eivotnim situacijama koje obi\u010dno dovode do brzog i povoljnog kredita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje<\/h2>\n\n\n\n<p>Dvije kreativne implementacije uklju\u010divale su dalekose\u017eni ciljani spektar koji podrazumijeva dvije osnovne potrebe: refinanciranje postoje\u0107ih kredita i namjensko kori\u0161tenje novca za odre\u0111enu prigodu poput putovanja.<\/p>\n\n\n\n<p>Svje\u017ea i pozitivna kreativna kampanja razbila je percepciju banke kao komplicirane institucije sa sporim tokom, dodatno nagla\u0161avaju\u0107i da je Zaba najbolji i najbr\u017ei izbor kada tra\u017eite kredit od Va\u0161e banke.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/Zaba_Putoholicari-TVC-32-v5_1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-816x1024.jpg\" alt=\"\" class=\"wp-image-859\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-816x1024.jpg 816w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-239x300.jpg 239w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-768x964.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-1224x1536.jpg 1224w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-1632x2048.jpg 1632w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm-510x640.jpg 510w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/2-web-Gloria-235x295_3mm.jpg 1530w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Uzimanje kredita kod Zabe je br\u017ee i lak\u0161e nego ikad, zato u\u017eivajte u na\u010dinu \u017eivota koji \u017eelite i zaslu\u017eujete. <\/p>\n","protected":false},"author":1,"featured_media":2462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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