{"id":2450,"date":"2022-02-10T11:11:17","date_gmt":"2022-02-10T10:11:17","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/croatian-lottery\/"},"modified":"2026-05-11T11:44:13","modified_gmt":"2026-05-11T09:44:13","slug":"hrvatska-lutrija","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/hrvatska-lutrija\/","title":{"rendered":"Hrvatska lutrija"},"content":{"rendered":"\n

Sa\u017eetak<\/h2>\n\n\n\n

Novi vizualni identitet Hrvatske lutrije dao je brendu redizajniran, osvje\u017een, moderan i konkurentan imid\u017e.<\/p>\n\n\n\n

Izazov<\/h2>\n\n\n\n

Hrvatska lutrija definitivno je najprepoznatljiviji brend u svojoj kategoriji. Dugogodi\u0161nja tradicija zasigurno je stvorila visoku prepoznatljivost brenda. Ipak, arhitektura brenda trebala je preispitati \u2013 Hrvatska lutrija kao krovni brend sastoji se od niza igara i drugih prepoznatljivih brendova. Kako su se igre s vremenom dodavale, njihovim vizualnim identitetima nedostajala je dosljednost.<\/p>\n\n\n\n

Rje\u0161enje<\/h2>\n\n\n\n

Izradili smo novu knjigu standarda koja je modernizirala Hrvatsku lutriju, s vizualno privla\u010dnim i multimedijski primjenjivim novim logotipom koji je ujedinio sve brendove u arhitektonski sustav.<\/p>\n\n\n\n

Inspiracija je do\u0161la iz sredi\u0161njeg geometrijskog oblika koji dominira u svakoj od igara \u2013 oblika kruga (loptice s brojevima, kru\u017ee\u0107i brojevi, \u017eetoni itd.). Tako\u0111er, predstavlja kontinuitet i prepoznatljivost, jer je krug, u svim svojim iteracijama, bio sredi\u0161nji element u svim vizualnim identitetima kroz povijest Hrvatske lutrije.<\/p>\n\n\n\n

Stvorili smo inovativno vizualno iskustvo, lansiraju\u0107i Hrvatsku lutriju u novo doba me\u0111u najuzbudljivijim svjetskim brend komunikacijama u kategoriji.<\/p>\n\n\n\n

\"Croatian
Croatian Lottery – Poster 1<\/figcaption><\/figure>\n\n\n\n
\"Croatian
Croatian Lottery – Poster 1<\/figcaption><\/figure>\n\n\n\n
\"Croatian
Croatian Lottery – Poster 3<\/figcaption><\/figure>\n\n\n\n
\"Croatian
Croatian Lottery – Poster 4<\/figcaption><\/figure>\n\n\n\n
\"Croatian
Croatian Lottery – Poster 5<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Novi vizualni identitet Hrvatske lutrije dao je brendu redizajniran, osvje\u017een, moderan i konkurentan imid\u017e.<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,16],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-work"],"acf":[],"yoast_head":"\nHrvatska lutrija | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"Hrvatska lutrija\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/hrvatska-lutrija\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatska lutrija | REAL 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