{"id":2447,"date":"2022-02-01T15:03:02","date_gmt":"2022-02-01T14:03:02","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/pbzvisa\/"},"modified":"2026-05-11T11:40:55","modified_gmt":"2026-05-11T09:40:55","slug":"pbzvisa","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/","title":{"rendered":"PBZ Premium Visa Card"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"summary\">Sa\u017eetak<\/h2>\n\n\n\n<p>Visa je predstavila vrhunske stru\u010dnjake u svojim podru\u010djima \u2013 Luku Modri\u0107a i Zlatka Dali\u0107a, kako bi pokazala svoje premium pogodnosti za korisnike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Izazov<\/h2>\n\n\n\n<p>American Express postao je Premium Visa kartica. Komunikacija je morala glatko prenijeti visoku prepoznatljivost i svijest o brendu te pozitivnu percepciju brenda na novi brend: Premium Visa karticu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Rje\u0161enje<\/h2>\n\n\n\n<p>Kampanja je predstavila dva najbolja od najboljih u svojim podru\u010djima. A njihovo polje je \u2013 nogometno polje!<br>Luka Modri\u0107, najbolji igra\u010d na svijetu, sigurno \u0107e koristiti najbolju karticu na svijetu. Kampanja je povukla paralelu izme\u0111u onoga \u0161to Modri\u0107a \u010dini najboljim, s prednostima kartice koje je \u010dine najboljom u usporedbi s drugim karticama.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"1024\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/modric_case_img-744x1024.jpg\" alt=\"\" class=\"wp-image-89\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/modric_case_img-744x1024.jpg 744w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/modric_case_img-218x300.jpg 218w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/modric_case_img-768x1057.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/modric_case_img-465x640.jpg 465w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/modric_case_img.jpg 804w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><figcaption class=\"wp-element-caption\">Luka Modri\u0107<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"1024\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/dalic_case_img-744x1024.jpg\" alt=\"\" class=\"wp-image-91\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/dalic_case_img-744x1024.jpg 744w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/dalic_case_img-218x300.jpg 218w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/dalic_case_img-768x1057.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/dalic_case_img-465x640.jpg 465w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/dalic_case_img.jpg 804w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><figcaption class=\"wp-element-caption\">Zlatko Dali\u0107<\/figcaption><\/figure>\n\n\n\n<p>Zlatko Dali\u0107, izbornik koji je hrvatsku nogometnu reprezentaciju doveo do drugog mjesta na svijetu, predstavlja profesionalca koji ne prihva\u0107a kompromise kada je u pitanju kvaliteta.<\/p>\n\n\n\n<p>Na ovaj na\u010din, pokazuju\u0107i dvama najzahtjevnijim kupcima, Premium Visa je pokazala maksimalnu pouzdanost i vrhunske standarde koje pru\u017ea svojoj ciljnoj skupini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visa je predstavila vrhunske stru\u010dnjake u svojim podru\u010djima &#8211; Luku Modri\u0107a i Zlatka Dali\u0107a, kako bi pokazala svoje premium pogodnosti za korisnike.<\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PBZ Premium Visa Card | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"PBZ Premium Visa Card\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PBZ Premium Visa Card | REAL GRUPA\" \/>\n<meta property=\"og:description\" content=\"PBZ Premium Visa Card\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/\" \/>\n<meta property=\"og:site_name\" content=\"REAL GRUPA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RealgrupaZG\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T14:03:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T09:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wbmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"wbmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/\"},\"author\":{\"name\":\"wbmaster\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/person\\\/90dea1f95dcc7d23ed047621880078ce\"},\"headline\":\"PBZ Premium Visa Card\",\"datePublished\":\"2022-02-01T14:03:02+00:00\",\"dateModified\":\"2026-05-11T09:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/visa.mp4.jpg\",\"articleSection\":[\"Creative\",\"Media\",\"Work\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/\",\"name\":\"PBZ Premium Visa Card | REAL GRUPA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/visa.mp4.jpg\",\"datePublished\":\"2022-02-01T14:03:02+00:00\",\"dateModified\":\"2026-05-11T09:40:55+00:00\",\"description\":\"PBZ Premium Visa Card\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/visa.mp4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/visa.mp4.jpg\",\"width\":900,\"height\":506},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/pbzvisa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PBZ Premium Visa Card\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#website\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\",\"name\":\"REAL GRUPA\",\"description\":\"Leading full service marketing and communication agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\",\"name\":\"Real grupa\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-real-full.svg\",\"contentUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-real-full.svg\",\"width\":1,\"height\":1,\"caption\":\"Real grupa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RealgrupaZG\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/real-grupa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/person\\\/90dea1f95dcc7d23ed047621880078ce\",\"name\":\"wbmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"caption\":\"wbmaster\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PBZ Premium Visa Card | REAL GRUPA","description":"PBZ Premium Visa Card","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/","og_locale":"hr_HR","og_type":"article","og_title":"PBZ Premium Visa Card | REAL GRUPA","og_description":"PBZ Premium Visa Card","og_url":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/","og_site_name":"REAL GRUPA","article_publisher":"https:\/\/web.facebook.com\/RealgrupaZG\/","article_published_time":"2022-02-01T14:03:02+00:00","article_modified_time":"2026-05-11T09:40:55+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg","type":"image\/jpeg"}],"author":"wbmaster","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"wbmaster","Procijenjeno vrijeme \u010ditanja":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#article","isPartOf":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/"},"author":{"name":"wbmaster","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/person\/90dea1f95dcc7d23ed047621880078ce"},"headline":"PBZ Premium Visa Card","datePublished":"2022-02-01T14:03:02+00:00","dateModified":"2026-05-11T09:40:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/"},"wordCount":170,"publisher":{"@id":"https:\/\/www.realgrupa.com\/hr\/#organization"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg","articleSection":["Creative","Media","Work"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/","url":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/","name":"PBZ Premium Visa Card | REAL GRUPA","isPartOf":{"@id":"https:\/\/www.realgrupa.com\/hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#primaryimage"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg","datePublished":"2022-02-01T14:03:02+00:00","dateModified":"2026-05-11T09:40:55+00:00","description":"PBZ Premium Visa Card","breadcrumb":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#primaryimage","url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg","contentUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/visa.mp4.jpg","width":900,"height":506},{"@type":"BreadcrumbList","@id":"https:\/\/www.realgrupa.com\/hr\/work\/pbzvisa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realgrupa.com\/hr\/"},{"@type":"ListItem","position":2,"name":"PBZ Premium Visa Card"}]},{"@type":"WebSite","@id":"https:\/\/www.realgrupa.com\/hr\/#website","url":"https:\/\/www.realgrupa.com\/hr\/","name":"REAL GRUPA","description":"Leading full service marketing and communication agency","publisher":{"@id":"https:\/\/www.realgrupa.com\/hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realgrupa.com\/hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/www.realgrupa.com\/hr\/#organization","name":"Real grupa","url":"https:\/\/www.realgrupa.com\/hr\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/logo\/image\/","url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/logo-real-full.svg","contentUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/logo-real-full.svg","width":1,"height":1,"caption":"Real grupa"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RealgrupaZG\/","https:\/\/www.linkedin.com\/company\/real-grupa\/"]},{"@type":"Person","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/person\/90dea1f95dcc7d23ed047621880078ce","name":"wbmaster","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","caption":"wbmaster"}}]}},"_links":{"self":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":1,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":2449,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2447\/revisions\/2449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}