{"id":2435,"date":"2022-02-10T10:47:54","date_gmt":"2022-02-10T09:47:54","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/kras-domacica-hazelnut\/"},"modified":"2026-05-11T11:36:20","modified_gmt":"2026-05-11T09:36:20","slug":"kras-domacica-extra-chocco-hazelnut","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/kras-domacica-extra-chocco-hazelnut\/","title":{"rendered":"Kra\u0161 Doma\u0107ica Extra Chocco Hazelnut"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"summary\">Sa\u017eetak<\/h2>\n\n\n\n<p>Tko bi bolje isprobao nove okuse lje\u0161njaka Kra\u0161 Doma\u0107ice od vrhunskog stru\u010dnjaka i ljubitelja lje\u0161njaka \u2013 vjeverice!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Izazov<\/h2>\n\n\n\n<p>Klju\u010dni cilj bio je predstaviti nove okuse \u201eDoma\u0107ice\u201c na mladena\u010dki, osvje\u017eavaju\u0107i i zanimljiv na\u010din.<\/p>\n\n\n\n<p>Klijent se \u017eelio odmaknuti od klasi\u010dne prezentacije proizvoda putem packshot-a i koristiti dru\u0161tvene mre\u017ee kako bi Doma\u0107icu prikazao ne samo kao obiteljski favorit, ve\u0107 kao proizvod koji svi vole. Re\u010deno nam je da se osje\u0107amo slobodno, da pustimo ma\u0161ti na volju i razmi\u0161ljamo izvan okvira. Upravo smo to i u\u010dinili.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Rje\u0161enje<\/h2>\n\n\n\n<p>Kao \u0161to je ve\u0107 spomenuto, glavnu ulogu u na\u0161oj kampanji odigrala je vjeverica koja je osvojila srca publike, nasmijala sve koji su je vidjeli na svojim pametnim telefonima i na kraju ih natjerala da kupe proizvod.<\/p>\n\n\n\n<p>Oglasi su postavljeni na dru\u0161tvenim mre\u017eama (Instagram, Facebook) i kao YouTube PreRoll. Tekst za oglas bio je u skladu s razigranom temom pri\u010de: \u201ePo\u017eurite po na\u0161u novu Doma\u0107icu s lje\u0161njakom prije nego \u0161to vas vjeverice preteknu.\u201c<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls muted src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/kras-domacica-audio-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">Kra\u0161 Doma\u010dica &#8211; Media Ad<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Rezultati<\/h2>\n\n\n\n<p>Definitivno nismo o\u010dekivali ono \u0161to \u0107e se dogoditi! Na\u0161a plesna vjeverica postala je viralna ne samo na dru\u0161tvenim mre\u017eama, ve\u0107 i na Redditu gdje se vodila zabavna rasprava o njenom polo\u017eaju. Pro\u010ditali smo preko 1000 komentara (ve\u0107ina ih je bila pozitivna, uz o\u010dekivani mali postotak onih koji o\u010dito nisu mogli razmi\u0161ljati izvan okvira).<\/p>\n\n\n\n<p>Zabilje\u017eeno je preko 5 tisu\u0107a reakcija i vi\u0161e od 160 dijeljenja. Najva\u017enije je da je na\u0161a plesna vjeverica uljep\u0161ala dan vi\u0161e od pola milijuna Hrvata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tko bi bolje isprobao nove okuse lje\u0161njaka Kra\u0161 Doma\u0107ice od vrhunskog stru\u010dnjaka i ljubitelja lje\u0161njaka &#8211; vjeverice!<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kra\u0161 Doma\u0107ica Extra Chocco Hazelnut | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"Kra\u0161 Doma\u0107ica Extra Chocco 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