{"id":2426,"date":"2022-03-18T16:22:52","date_gmt":"2022-03-18T15:22:52","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/ina-loyalty\/"},"modified":"2026-05-11T11:32:51","modified_gmt":"2026-05-11T09:32:51","slug":"ina-lojalnost","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/ina-lojalnost\/","title":{"rendered":"INA lojalnost"},"content":{"rendered":"\n

Sa\u017eetak<\/strong><\/h2>\n\n\n\n

Jednostavnim pridru\u017eivanjem i svakodnevnim kori\u0161tenjem \u2013 INA \u0107e otklju\u010dati nevjerojatan program nagrada i pogodnosti za svoje korisnike, a Zlatko Horvat ga podr\u017eava.<\/p>\n\n\n\n

Izazov<\/strong><\/h2>\n\n\n\n

Inin program vjernosti strate\u0161ka je intervencija za hrvatsko tr\u017ei\u0161te, a glavni cilj je nagraditi vjerne i povremene korisnike, pove\u0107avaju\u0107i Inin svestrani segment kupnje negoriva.<\/p>\n\n\n\n

Cilj je bio lokalizirati kampanju u razli\u010dite tiskane i digitalne oblike komunikacije. Trebali smo poja\u010dati brojne pogodnosti koje program podr\u017eava i potaknuti kupce da se pridru\u017ee putem trendovske aplikacije, stvaraju\u0107i percepciju INA benzinskih postaja kao prijateljskog i ugodnog mjesta gdje se osje\u0107ate dobrodo\u0161lo i nagra\u0111eno.<\/p>\n\n\n\n

Rje\u0161enje<\/strong><\/h2>\n\n\n\n

Isporu\u010dili smo lokaliziranu komunikaciju koja je kombinirala postoje\u0107i imaginarni koncept s rje\u0161enjima posebno prilago\u0111enim velikom hrvatskom tr\u017ei\u0161tu, isti\u010du\u0107i poznatog rukometa\u0161a Zlatka Horvata kao ambasadora brenda programa.<\/p>\n\n\n\n

Zlatko Horvat tako\u0111er koristi aplikaciju u svom neposrednom okru\u017eenju, koriste\u0107i sve potencijalne pogodnosti INA programa vjernosti i ka\u017ee \u2013 \u201eDopustite nam da vas iznenadimo\u201c.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Jednostavnim pridru\u017eivanjem i svakodnevnim kori\u0161tenjem \u2013 INA \u0107e otklju\u010dati nevjerojatan program nagrada i pogodnosti za svoje korisnike, a Zlatko Horvat ga podr\u017eava.<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"\nINA lojalnost | REAL GRUPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/ina-lojalnost\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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