{"id":2415,"date":"2022-03-18T16:19:15","date_gmt":"2022-03-18T15:19:15","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/ina-arktik\/"},"modified":"2026-05-11T11:29:04","modified_gmt":"2026-05-11T09:29:04","slug":"ina-arktik","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/","title":{"rendered":"INA Arktik"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Sa\u017eetak<\/strong><\/h2>\n\n\n\n<p>Kampanja koja poti\u010de samopouzdanje voza\u010da u svim uvjetima predla\u017ee INA-ino sponzorstvo hrvatske mu\u0161ke rukometne reprezentacije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Izazov<\/strong><\/h2>\n\n\n\n<p>Na\u0161 je zadatak bio stvoriti komunikaciju za pove\u0107anje prodaje goriva Eurodizel Arktik na INA-inim maloprodajnim mjestima. Kampanja se razvila sudjelovanjem kupaca u uzbudljivoj nagradnoj igri vezanoj uz nadolaze\u0107e Europsko prvenstvo u rukometu.<\/p>\n\n\n\n<p>Istaknuli smo Inino sponzorstvo hrvatske rukometne reprezentacije i pove\u0107ali svijest o visokokvalitetnom gorivu posebno razvijenom za vo\u017enju u zimskim uvjetima, koje ujedno osigurava i europske ekolo\u0161ke zahtjeve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rje\u0161enje<\/strong><\/h2>\n\n\n\n<p>Kampanja prikazuje usporedbu izme\u0111u vrhunskog Arktik goriva idealnog za sve zimske uvjete i ideje da su na\u0161i rukometa\u0161i pobjednici, bez obzira na izazove tijekom Europskog prvenstva u rukometu.<\/p>\n\n\n\n<p>Uspjeli smo se obratiti \u0161irokoj nacionalnoj bazi ljubitelja rukometa vedrim i smije\u0161nim glasom. Sveukupno, u jednoj sveobuhvatnoj kampanji prikazali smo snagu hrvatske reprezentacije i sponzorstva INA-e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"800\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/web-24-sata_200x275_oglas-NEMA-ZIME.jpg\" alt=\"\" class=\"wp-image-829\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/web-24-sata_200x275_oglas-NEMA-ZIME.jpg 558w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/web-24-sata_200x275_oglas-NEMA-ZIME-209x300.jpg 209w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/web-24-sata_200x275_oglas-NEMA-ZIME-446x640.jpg 446w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kampanja koja poti\u010de samopouzdanje voza\u010da u svim uvjetima predla\u017ee INA-ino sponzorstvo hrvatske mu\u0161ke rukometne reprezentacije.<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INA Arktik | REAL GRUPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INA Arktik | REAL GRUPA\" \/>\n<meta property=\"og:description\" content=\"Kampanja koja poti\u010de samopouzdanje voza\u010da u svim uvjetima predla\u017ee INA-ino sponzorstvo hrvatske mu\u0161ke rukometne reprezentacije.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/\" \/>\n<meta property=\"og:site_name\" content=\"REAL GRUPA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RealgrupaZG\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T15:19:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T09:29:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wbmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"wbmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/\"},\"author\":{\"name\":\"wbmaster\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/person\\\/90dea1f95dcc7d23ed047621880078ce\"},\"headline\":\"INA Arktik\",\"datePublished\":\"2022-03-18T15:19:15+00:00\",\"dateModified\":\"2026-05-11T09:29:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg\",\"articleSection\":[\"Creative\",\"Media\",\"Work\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/\",\"name\":\"INA Arktik | REAL GRUPA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg\",\"datePublished\":\"2022-03-18T15:19:15+00:00\",\"dateModified\":\"2026-05-11T09:29:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/work\\\/ina-arktik\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INA Arktik\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#website\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\",\"name\":\"REAL GRUPA\",\"description\":\"Leading full service marketing and communication agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#organization\",\"name\":\"Real grupa\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-real-full.svg\",\"contentUrl\":\"https:\\\/\\\/www.realgrupa.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo-real-full.svg\",\"width\":1,\"height\":1,\"caption\":\"Real grupa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RealgrupaZG\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/real-grupa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.realgrupa.com\\\/hr\\\/#\\\/schema\\\/person\\\/90dea1f95dcc7d23ed047621880078ce\",\"name\":\"wbmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g\",\"caption\":\"wbmaster\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INA Arktik | REAL GRUPA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/","og_locale":"hr_HR","og_type":"article","og_title":"INA Arktik | REAL GRUPA","og_description":"Kampanja koja poti\u010de samopouzdanje voza\u010da u svim uvjetima predla\u017ee INA-ino sponzorstvo hrvatske mu\u0161ke rukometne reprezentacije.","og_url":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/","og_site_name":"REAL GRUPA","article_publisher":"https:\/\/web.facebook.com\/RealgrupaZG\/","article_published_time":"2022-03-18T15:19:15+00:00","article_modified_time":"2026-05-11T09:29:04+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg","type":"image\/jpeg"}],"author":"wbmaster","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"wbmaster","Procijenjeno vrijeme \u010ditanja":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#article","isPartOf":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/"},"author":{"name":"wbmaster","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/person\/90dea1f95dcc7d23ed047621880078ce"},"headline":"INA Arktik","datePublished":"2022-03-18T15:19:15+00:00","dateModified":"2026-05-11T09:29:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/"},"wordCount":148,"publisher":{"@id":"https:\/\/www.realgrupa.com\/hr\/#organization"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg","articleSection":["Creative","Media","Work"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/","url":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/","name":"INA Arktik | REAL GRUPA","isPartOf":{"@id":"https:\/\/www.realgrupa.com\/hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#primaryimage"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg","datePublished":"2022-03-18T15:19:15+00:00","dateModified":"2026-05-11T09:29:04+00:00","breadcrumb":{"@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#primaryimage","url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg","contentUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/03\/kocka-24-sata_200x275_oglas-NEMA-ZIME-1.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.realgrupa.com\/hr\/work\/ina-arktik\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realgrupa.com\/hr\/"},{"@type":"ListItem","position":2,"name":"INA Arktik"}]},{"@type":"WebSite","@id":"https:\/\/www.realgrupa.com\/hr\/#website","url":"https:\/\/www.realgrupa.com\/hr\/","name":"REAL GRUPA","description":"Leading full service marketing and communication agency","publisher":{"@id":"https:\/\/www.realgrupa.com\/hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realgrupa.com\/hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/www.realgrupa.com\/hr\/#organization","name":"Real grupa","url":"https:\/\/www.realgrupa.com\/hr\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/logo\/image\/","url":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/logo-real-full.svg","contentUrl":"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/logo-real-full.svg","width":1,"height":1,"caption":"Real grupa"},"image":{"@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RealgrupaZG\/","https:\/\/www.linkedin.com\/company\/real-grupa\/"]},{"@type":"Person","@id":"https:\/\/www.realgrupa.com\/hr\/#\/schema\/person\/90dea1f95dcc7d23ed047621880078ce","name":"wbmaster","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a29f5dd9a73b13c23d5da5edc2917dd32dd6308c8d154fb53577ad5f4236b322?s=96&d=mm&r=g","caption":"wbmaster"}}]}},"_links":{"self":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":1,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":2425,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/posts\/2415\/revisions\/2425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/media\/2417"}],"wp:attachment":[{"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realgrupa.com\/hr\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}