{"id":2409,"date":"2022-02-10T10:58:46","date_gmt":"2022-02-10T09:58:46","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/fokus-na-hit-e-commerce\/"},"modified":"2026-05-11T11:44:41","modified_gmt":"2026-05-11T09:44:41","slug":"fokus-na-hit-e-trgovina","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/fokus-na-hit-e-trgovina\/","title":{"rendered":"Fokus na hit e-trgovina"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"summary\">Sa\u017eetak<\/h2>\n\n\n\n<p>\u201eFokus na hit\u201c jedan je od vode\u0107ih hrvatskih izdava\u010da i trgovaca knjigama.<\/p>\n\n\n\n<p>Pokrenuli smo e-trgovinu i uspjeli smo preusmjeriti njihovu prodaju iz knji\u017eara na e-trgovinu tijekom karantene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Izazov<\/h2>\n\n\n\n<p>Najva\u017eniji cilj bio je prenijeti sve marketin\u0161ke aktivnosti na mre\u017eu, imaju\u0107i u vidu vrlo male bud\u017eete koje takva tvrtka mo\u017ee imati (oko 550 tisu\u0107a godi\u0161njih prihoda). Tako\u0111er, nije postojao poseban marketin\u0161ki odjel niti osoba u potpunosti posve\u0107ena digitalnom marketingu ili online prodaji. Nadalje, imali su samo WordPress web stranicu i omogu\u0107en WooCommerce, te nikakve druge marketin\u0161ke alate poput Google Tag Managera, Google Analyticsa ili bilo kojih drugih alata za digitalni marketing, konverzija ili kodova za pra\u0107enje koje web trgovina koja \u017eeli prodavati proizvode mora imati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Rje\u0161enje<\/h2>\n\n\n\n<p>Prvo \u0161to smo napravili bilo je stvaranje \u201eosnovne digitalne higijene\u201c za web trgovinu, kako je mi nazivamo. To podrazumijeva brojna otvaranja oglasnih ra\u010duna, instalacije (re)marketing kodova, kreiranje publike, otvaranje Google Adsa, Analyticsa, Tag Managera i Facebook marketin\u0161kih alata. Tako\u0111er, kreirali smo proizvode za njih za prodaju, akcije, kolekcije itd. te smo po\u010deli s ogla\u0161avanjem \u2013 ciljanjem \u0161irokih i uskih interesa, kao i retargetiranjem, uglavnom na Facebooku i Instagramu. Svaka knjiga ili kolekcija knjiga, bez obzira je li bila na redovnoj rasprodaji, sni\u017eenju ili pretprodaji, ogla\u0161avana je kontinuirano, uvijek i posebno prilago\u0111enoj publici. Rezultati su bili ogromni i revolucionarni za tvrtku, do\u0161li su odmah i nastavili su se isporu\u010divati nakon zavr\u0161etka karantene i nastavka normalnog poslovanja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/fokus-1.jpg\" alt=\"Book Poster - 1\" class=\"wp-image-581\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-1.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-1-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-1-150x150.jpg 150w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-1-768x768.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-1-640x640.jpg 640w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Book Poster &#8211; 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/fokus-2.jpg\" alt=\"Book Poster - 2\" class=\"wp-image-583\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-2.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-2-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-2-150x150.jpg 150w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-2-768x768.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-2-640x640.jpg 640w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Book Poster &#8211; 2<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/fokus-3.jpg\" alt=\"Book Poster - 3\" class=\"wp-image-585\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-3.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-3-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-3-150x150.jpg 150w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-3-768x768.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-3-640x640.jpg 640w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Book Poster &#8211; 3<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/fokus-4.jpg\" alt=\"Book Poster - 4\" class=\"wp-image-579\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-4.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-4-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-4-150x150.jpg 150w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-4-768x768.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/fokus-4-640x640.jpg 640w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Book Poster &#8211; 4<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Rezultati<\/h2>\n\n\n\n<p>U prvih osam mjeseci kontinuiranog provo\u0111enja marketin\u0161kih aktivnosti, uglavnom Facebook i Google ogla\u0161avanja, zna\u010dajno smo pove\u0107ali prihod Fokusa na hit, iznad 1000 posto. Doslovno, cijeli njihov godi\u0161nji prihod iz 2019. ostvaren je unutar 1 mjeseca kvalitetno postavljenog ogla\u0161avanja i nastavili smo ostvarivati njihov godi\u0161nji prihod iz 2019. u svakom mjesecu tijekom cijele 2020. Od travnja do prosinca 2020. uspjeli smo ostvariti isti prihod u 2020. kao i u 2019. unato\u010d karanteni i zatvorenim knji\u017earama, \u0161to je, po njihovom mi\u0161ljenju, bilo \u010dudo. Nitko nas nikada nije pitao za impresije i klikove, koncentrirali smo se na konverzije, tj. prodaju, i do danas, tijekom cijele 2021., sa i bez karantene, uspjeli smo pove\u0107ati njihov udio prihoda na digitalnim medijima s 1% na 20% njihovog ukupnog godi\u0161njeg prihoda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eFokus na hit\u201c jedan je od vode\u0107ih hrvatskih izdava\u010da i trgovaca knjigama. Pokrenuli smo e-trgovinu i uspjeli smo im prodaju prebaciti iz knji\u017eara u e-trgovinu tijekom karantene.<\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,16],"tags":[],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fokus na hit e-trgovina | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"Fokus na hit e-trgovina\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/fokus-na-hit-e-trgovina\/\" \/>\n<meta property=\"og:locale\" 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