{"id":2406,"date":"2022-02-01T16:45:24","date_gmt":"2022-02-01T15:45:24","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/carli\/"},"modified":"2026-05-11T11:15:15","modified_gmt":"2026-05-11T09:15:15","slug":"carli","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/carli\/","title":{"rendered":"\u010carli"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"summary\">Sa\u017eetak<\/h2>\n\n\n\n<p>\u010carli, omiljeni deterd\u017eent u hrvatskim ku\u0107anstvima, voli \u010disto posu\u0111e, ali ne i testiranje na \u017eivotinjama! Bilo je vrijeme da se pro\u0161iri poruka protiv ove neprihvatljive prakse i da se u\u010dini ne\u0161to relevantno po tom pitanju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Izazov<\/h2>\n\n\n\n<p>Iako vi\u0161e od 60% hrvatskih ku\u0107anstava ima ku\u0107nog ljubimca, u Hrvatskoj ima vi\u0161e od 10 000 napu\u0161tenih \u017eivotinja. \u010carli je odlu\u010dio ne\u0161to poduzeti po tom pitanju!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Rje\u0161enje<\/h2>\n\n\n\n<p id=\"block-dbac7de3-98a6-460b-8ab6-702ee36814f2\">Ve\u0107 vi\u0161e od 40 godina \u010carli je omiljeni hrvatski deterd\u017eent za pranje posu\u0111a. Kao i svi ostali proizvodi mati\u010dne tvrtke Labud, nije testiran na \u017eivotinjama. Tu sna\u017enu poruku preto\u010dili su u ograni\u010deno izdanje \u010carlija \u201eMoj najbolji prijatelj\u201c, doniraju\u0107i 0,50 kn sa svakom kupnjom organizaciji za za\u0161titu \u017eivotinja \u201ePrijatelji \u017eivotinja\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1024\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img1-720x1024.jpg\" alt=\"\" class=\"wp-image-153\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img1-720x1024.jpg 720w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img1-211x300.jpg 211w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img1-768x1092.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img1-450x640.jpg 450w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img1.jpg 804w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; my best friend<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"393\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm1.jpg\" alt=\"\" class=\"wp-image-145\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm1.jpg 393w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm1-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm1-150x150.jpg 150w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; Case stud<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"393\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm2.jpg\" alt=\"\" class=\"wp-image-147\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm2.jpg 393w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm2-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm2-150x150.jpg 150w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; Case stud<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"393\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm3.jpg\" alt=\"\" class=\"wp-image-149\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm3.jpg 393w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm3-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm3-150x150.jpg 150w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; Case stud<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"393\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm4.jpg\" alt=\"\" class=\"wp-image-151\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm4.jpg 393w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm4-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_sm4-150x150.jpg 150w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; Case stud<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/real-media.hr\/realgrupa-wp\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2.jpg\" alt=\"\" class=\"wp-image-143\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2.jpg 804w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2-300x300.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2-150x150.jpg 150w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2-768x768.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/Carli_case_img_big2-640x640.jpg 640w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">\u010carli &#8211; Case stud<\/figcaption><\/figure>\n\n\n\n<p>Sna\u017ena kampanja odvijala se i na online i na offline kanalima. Glavnu ulogu imale su stvarne \u017eivotinje \u2013 stanovnici 12 skloni\u0161ta za \u017eivotinje iz 7 hrvatskih gradova \u010dije su pri\u010de aktivirale publiku. Kampanja je 7 mjeseci pru\u017eala edukativan i inspirativan sadr\u017eaj za podizanje svijesti i udomljavanja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Rezultati<\/h2>\n\n\n\n<p>Prodano je vi\u0161e od 87.000 \u010carli proizvoda \u201eMoj najbolji prijatelj\u201c. Tr\u017ei\u0161ni udio pove\u0107ao se za 2 postotna boda, a prodaja za 10 posto.<\/p>\n\n\n\n<p id=\"block-df6f2d6b-69b9-440c-8539-c9427c9fae5d\">Preko milijun ljudi bilo je uklju\u010deno putem digitalnih kanala, a u 7 mjeseci kampanje udomljeno je vi\u0161e od 1400 \u017eivotinja iz skloni\u0161ta! Vau!<\/p>\n\n\n\n<p id=\"block-38fd3df9-3fca-4cb5-9df8-481fa88a5fbb\">Realizirana u suradnji s Inspiracija digital i 24sata, kampanja je osvojila nagradu MIXX, osvojiv\u0161i prvo mjesto u kategoriji Najbolji brendirani sadr\u017eaj.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010carli, omiljeni deterd\u017eent u hrvatskim ku\u0107anstvima, voli \u010disto posu\u0111e, ali ne i testiranje na \u017eivotinjama! Bilo je vrijeme da se pro\u0161iri poruka protiv ove neprihvatljive prakse i da se u\u010dini ne\u0161to relevantno po tom pitanju.<\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010carli | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"\u010carli\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/carli\/\" \/>\n<meta property=\"og:locale\" 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