{"id":2380,"date":"2025-12-12T11:39:50","date_gmt":"2025-12-12T10:39:50","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/auto-wallis-2\/"},"modified":"2026-05-11T12:38:53","modified_gmt":"2026-05-11T10:38:53","slug":"auto-wallis-old","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/auto-wallis-old\/","title":{"rendered":"AUTO WALLIS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sa\u017eetak<\/h2>\n\n\n\n<p>Osnovna ideja bila je pozicionirati Range Rover kao mjerilo modernog luksuza u Hrvatskoj pru\u017eanjem vrhunskog iskustvenog doga\u0111aja. Koncept je kombinirao decentnu sofisticiranost, ekskluzivna iskustva i autenti\u010dnost istarskog kulturnog i prirodnog krajolika. Ispreplitanjem suvremene elegancije s lokalnom ba\u0161tinom, doga\u0111aj je oja\u010dao identitet Range Rovera kao lifestyle brenda koji predstavlja udobnost, izradu i presti\u017e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p>Izazov je bio stvoriti doga\u0111aj koji ne samo da predstavlja brend, ve\u0107 ga i uzdi\u017ee, stvaraju\u0107i emocionalnu vezu s gostima kroz izniman dizajn, autenti\u010dno okru\u017eenje i pa\u017enju posve\u0107enu detaljima. Od mirnih vinograda vinarije Saints Hills u Radovaniju do sofisticiranog ambijenta hotela Monte Mulini u Rovinju, doga\u0111aj je osmi\u0161ljen kako bi spojio odabrane probne vo\u017enje, vrhunsko gostoprimstvo i personalizirane trenutke \u017eivotnog stila. Svaki element &#8211; od logistike i protoka gostiju do scenografije i iskustvenih dodirnih to\u010daka &#8211; osmi\u0161ljen je tako da se osje\u0107a lagano, vrhunsko i uistinu jedinstveno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje<\/h2>\n\n\n\n<p>Range Rover doga\u0111aj zami\u0161ljen je kao ekskluzivno, moderno i vrhunsko iskustvo brenda smje\u0161teno u srcu Istre. Zadatak klijenta zahtijevao je stvaranje besprijekornog putovanja koje isti\u010de profinjeni karakter Range Rover vozila, a istovremeno uranja goste u prirodne ljepote, kulturu i na\u010din \u017eivota regije. Oja\u010dati tr\u017ei\u0161nu poziciju brenda stvaranjem nezaboravnog, vrhunskog iskustva koje prenosi bit luksuzne DNK Range Rovera. Klijentu je dostavljena potpuna i profinjena zavr\u0161na prezentacija koja prikazuje koncept doga\u0111aja, provedbu i strate\u0161ki utjecaj brenda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-1024x683.jpg\" alt=\"\" class=\"wp-image-2167\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-1024x683.jpg 1024w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-300x200.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-768x512.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-1536x1024.jpg 1536w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-2048x1365.jpg 2048w, 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768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008192749KK3R0218-_-1536x1024.jpg 1536w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008192749KK3R0218-_-2048x1365.jpg 2048w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008192749KK3R0218-_-960x640.jpg 960w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-1024x683.jpg\" alt=\"\" class=\"wp-image-2185\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-1024x683.jpg 1024w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-300x200.jpg 300w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-768x512.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-1536x1024.jpg 1536w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-2048x1365.jpg 2048w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251008202123KK3R0228-_-960x640.jpg 960w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Osnovna ideja bila je pozicionirati Range Rover kao mjerilo modernog luksuza u Hrvatskoj pru\u017eanjem vrhunskog iskustvenog doga\u0111aja. Koncept je kombinirao decentnu sofisticiranost, ekskluzivna iskustva i autenti\u010dnost istarskog kulturnog i prirodnog krajolika. Ispreplitanjem suvremene elegancije s lokalnom ba\u0161tinom, doga\u0111aj je oja\u010dao identitet Range Rovera kao lifestyle brenda koji predstavlja udobnost, izradu i presti\u017e.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2380","post","type-post","status-publish","format-standard","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AUTO WALLIS | REAL GRUPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/auto-wallis-old\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUTO WALLIS | REAL GRUPA\" \/>\n<meta property=\"og:description\" content=\"Osnovna ideja bila je pozicionirati Range Rover kao mjerilo modernog luksuza u Hrvatskoj pru\u017eanjem vrhunskog iskustvenog doga\u0111aja. Koncept je kombinirao decentnu sofisticiranost, ekskluzivna iskustva i autenti\u010dnost istarskog kulturnog i prirodnog krajolika. Ispreplitanjem suvremene elegancije s lokalnom ba\u0161tinom, doga\u0111aj je oja\u010dao identitet Range Rovera kao lifestyle brenda koji predstavlja udobnost, izradu i presti\u017e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realgrupa.com\/hr\/work\/auto-wallis-old\/\" \/>\n<meta property=\"og:site_name\" content=\"REAL GRUPA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RealgrupaZG\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T10:39:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T10:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/20251009174442KK3R1190-_-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mariop\" \/>\n<meta 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