{"id":2376,"date":"2025-12-19T11:03:47","date_gmt":"2025-12-19T10:03:47","guid":{"rendered":"https:\/\/www.realgrupa.com\/uncategorized-hr\/petrol-hrvatska\/"},"modified":"2026-05-11T12:37:06","modified_gmt":"2026-05-11T10:37:06","slug":"petrol-hrvatska-old","status":"publish","type":"post","link":"https:\/\/www.realgrupa.com\/hr\/work\/petrol-hrvatska-old\/","title":{"rendered":"PETROL HRVATSKA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sa\u017eetak<\/h2>\n\n\n\n<p>Pod na\u0161im kreativnim vodstvom, dru\u0161tvene mre\u017ee Petrola Hrvatska u\u0161le su u novu fazu jasno\u0107e, stila i prepoznatljivosti. Ono \u0161to je zapo\u010delo kao kanali s potencijalom razvilo se u modernu, kohezivnu prisutnost brenda. Kroz jedinstvene animacije i vizualno upe\u010datljive formate izgradili smo osvje\u017eeni identitet koji se probija kroz buku i pru\u017ea visokokvalitetnu komunikaciju brenda o svim klju\u010dnim temama, od lifestylea i putovanja do kave, hrane, u\u0161tede goriva i elektri\u010dnih punja\u010da.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p>Petrol Hrvatska trebala je ja\u010di vizualni identitet i privla\u010dniji pristup sadr\u017eaju kako bi se diferencirala u visoko konkurentnom digitalnom okru\u017eenju. Iako su kanali bili aktivni, sadr\u017eaju je nedostajala prepoznatljivost i emocionalni utjecaj. Izazov je bio uspostaviti dru\u0161tvenu prisutnost koja djeluje moderno, prepoznatljivo i uskla\u0111eno s vrijednostima brenda, a istovremeno privla\u010di pozornost u prezasi\u0107enom feedu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje<\/h2>\n\n\n\n<p>Osvje\u017eili smo prisutnost Petrol Hrvatske na dru\u0161tvenim mre\u017eama kroz tri klju\u010dna stupa:<\/p>\n\n\n\n<p><strong>1. <strong>Novi vizualni jezik<\/strong><\/strong><\/p>\n\n\n\n<p>Uvo\u0111enjem prepoznatljivih animacija, odva\u017enih rasporeda i profinjenih tretmana boja, stvorili smo odmah prepoznatljiv sadr\u017eaj koji privla\u010di pa\u017enju.<\/p>\n\n\n\n<p><strong>2. <strong>Osvje\u017eena strategija sadr\u017eaja<\/strong><\/strong><\/p>\n\n\n\n<p>Trenuci iz \u017eivotnog stila, inspiracija za putovanja, kava za van, hrana, promotivne ponude, popusti na gorivo i e-mobilnost. Svaka je tema redizajnirana kako bi djelovala vrhunsko, relevantno i dosljedno na svim platformama.<\/p>\n\n\n\n<p><strong>3. <strong>Kohezivno iskustvo brenda<\/strong><\/strong><\/p>\n\n\n\n<p>Svaka objava sada doprinosi jedinstvenoj pri\u010di brenda. Dosljedni stilovi, jasna struktura i prepoznatljiv kreativni ritam transformirali su kanale Petrol Hrvatska u kurirani, visokokvalitetni feed koji se isti\u010de.<\/p>\n\n\n\n<p>Rezultat: revitalizirana, suvremena prisutnost na dru\u0161tvenim mre\u017eama koja odra\u017eava snagu, energiju i napredni karakter marke Petrol.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/petrol_092025_4x5_qmax-2.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1248\" style=\"aspect-ratio: 704 \/ 1248;\" width=\"704\" controls src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/envato_video_gen_Sep_30_2025_10_59_46.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/petrol_112025_4x5_recharge-2.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/petrol_092025_4x5_loyalty-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-576x1024.jpg\" alt=\"\" class=\"wp-image-2332\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-576x1024.jpg 576w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-169x300.jpg 169w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-768x1365.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-864x1536.jpg 864w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5-360x640.jpg 360w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-5.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-576x1024.jpg\" alt=\"\" class=\"wp-image-2334\" srcset=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-576x1024.jpg 576w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-169x300.jpg 169w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-768x1365.jpg 768w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-864x1536.jpg 864w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2-360x640.jpg 360w, https:\/\/www.realgrupa.com\/wp-content\/uploads\/2025\/12\/Petrol_112025_II-dio_Story-3-2.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pod na\u0161im kreativnim vodstvom, dru\u0161tvene mre\u017ee Petrola Hrvatska u\u0161le su u novu fazu jasno\u0107e, stila i prepoznatljivosti. Ono \u0161to je zapo\u010delo kao kanali s potencijalom razvilo se u modernu, kohezivnu prisutnost brenda. Kroz jedinstvene animacije i vizualno upe\u010datljive formate izgradili smo osvje\u017eeni identitet koji se probija kroz buku i pru\u017ea visokokvalitetnu komunikaciju brenda o svim klju\u010dnim temama, od lifestylea i putovanja do kave, hrane, u\u0161tede goriva i elektri\u010dnih punja\u010da.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,16],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","hentry","category-creative","category-media","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PETROL HRVATSKA | REAL GRUPA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/work\/petrol-hrvatska-old\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PETROL HRVATSKA | REAL GRUPA\" \/>\n<meta property=\"og:description\" content=\"Pod na\u0161im kreativnim vodstvom, dru\u0161tvene mre\u017ee Petrola Hrvatska u\u0161le su u novu fazu jasno\u0107e, stila i prepoznatljivosti. 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