{"id":2391,"date":"2022-02-07T13:00:02","date_gmt":"2022-02-07T12:00:02","guid":{"rendered":"https:\/\/www.realgrupa.com\/services\/"},"modified":"2026-05-20T16:44:35","modified_gmt":"2026-05-20T14:44:35","slug":"usluge","status":"publish","type":"page","link":"https:\/\/www.realgrupa.com\/hr\/usluge\/","title":{"rendered":"Usluge"},"content":{"rendered":"\r\n<div class=\"Hero Hero--media\" id=\"hero-block_b873f0e55e0d5849cfc7a87a478101fe\">\r\n\r\n    <div class=\"Hero-content\">\r\n\r\n        \r\n        <div class=\"Media\">\r\n                        <video class=\"Media-video\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/realx.mp4\" poster=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/creativity.jpg\" preload=\"none\"\r\n                playsinline><\/video>\r\n            \r\n                        <button class=\"Media-play\" type=\"button\"\r\n                aria-label=\"Toggle video playback\">Kliknite za pokretanje videa<\/button>\r\n\r\n            <div class=\"Media-controls\">\r\n                <button class=\"Media-controls-play\" type=\"button\" aria-label=\"Toggle video playback\"><\/button>\r\n                <button class=\"Media-controls-audioToggle\" type=\"button\" aria-label=\"Toggle Audio\"><\/button>\r\n                <div class=\"Media-controls-progressBar\">\r\n                    <div class=\"Media-controls-progress\"><\/div>\r\n                <\/div>\r\n                <button class=\"Media-controls-fullScreen\" type=\"button\" aria-label=\"Enter video full screen\"><\/button>\r\n            <\/div>\r\n                    <\/div>\r\n\r\n        \r\n    <\/div>\r\n\r\n<\/div>\n\n\r\n<article class=\"Section Section--right\" id=\"section-block_97680779ec75c10c2d268db30e2e1dad\">\r\n\r\n        <div class=\"Section-content\">\r\n                <div class=\"Section-cell\">\r\n            <h2>Medijska snaga<\/h2>            <p>Kreiramo inovativna medijska rje\u0161enja koriste\u0107i podatke, sadr\u017eaj i tehnologiju u uvijek aktivnom okru\u017eenju. Na temelju istra\u017eivanja, analize, dodijeljenog bud\u017eeta, prirode proizvoda ili usluge te komunikacijskih ciljeva, biramo najprikladniju medijsku strategiju, taktiku i kanale kako bismo postigli optimalne rezultate.<\/p>\n<p>Osiguravamo u\u010dinkovitu komunikaciju poruke klijenta kroz razli\u010dite medijske kanale, pritom neprestano tra\u017ee\u0107i nove i u\u010dinkovitije na\u010dine prijenosa poruke.<\/p>\n<p>Na\u0161e usluge uklju\u010duju izradu medijskih planova, zakup i raspored medija, nadzor projekata te kontinuiranu koordinaciju s medijima i klijentima.<\/p>\n        <\/div>\r\n    <\/div>\r\n    <img decoding=\"async\" class=\"Section-media\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/powergrid.jpg\" alt=\"Medijska snaga\" \/>    \r\n<\/article>\n\n\r\n<article class=\"Section Section--left\" id=\"section-block_e485f85fcb7dced9199fae5dd7b06f3a\">\r\n\r\n        <div class=\"Section-content\">\r\n                <div class=\"Section-cell\">\r\n            <h2>Dinami\u010dna kreativnost<\/h2>            <p>Kao vode\u0107i centar marketin\u0161kih usluga pru\u017eamo cjelovita kreativna rje\u0161enja za na\u0161e klijente. Pokrivamo \u0161irok spektar podru\u010dja: kreativne koncepte, BX i komunikacijske strategije, copywriting, dizajn i art direkciju, motion graphics dizajn te druga specijalizirana kreativna podru\u010dja.<\/p>\n<p>Sustavna suradnja s internim stru\u010dnjacima iz podru\u010dja BX-a, istra\u017eivanja i analitike, medija i digitala omogu\u0107uje nam pru\u017eanje kompletnog spektra kreativnih usluga \u2013 od originalnih i relevantnih uvida te razvoja brenda do upe\u010datljivih i nezaboravnih kampanja i projekata.<\/p>\n        <\/div>\r\n    <\/div>\r\n    <img decoding=\"async\" class=\"Section-media\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/elephant.jpg\" alt=\"Dinami\u010dna kreativnost\" \/>    \r\n<\/article>\n\n\r\n<article class=\"Section Section--right\" id=\"section-block_26f22b1634271ec7b9cc6e79aa512f90\">\r\n\r\n        <div class=\"Section-content\">\r\n                <div class=\"Section-cell\">\r\n            <h2>Marketin\u0161ke komunikacije<\/h2>            <p>Na\u0161 rad donosi rezultate koji pokre\u0107u ljude. Nudimo suvremen pristup komunikaciji kombiniraju\u0107i ljudsku kreativnost, sna\u017ene alate, medije i ideje koje ostavljaju trag u vremenu. Na\u0161e usluge obuhva\u0107aju odnose s javno\u0161\u0107u, strategije javnih poslova, odnose s institucijama te krizno komuniciranje, uz profesionalan pristup svim relevantnim podru\u010djima javnog djelovanja.<\/p>\n<p>Brinemo o imid\u017eu, brendu i proizvodima na\u0161ih klijenata kroz izgradnju sna\u017enih odnosa s medijima i kontinuiranu komunikaciju sa svim relevantnim dionicima. Organiziramo intervjue za glasnogovornike tvrtki, pripremamo klijente za medijske nastupe i govore te razvijamo PR strategije koje ja\u010daju interakciju s javno\u0161\u0107u.<\/p>\n        <\/div>\r\n    <\/div>\r\n    <img decoding=\"async\" class=\"Section-media\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/torso.jpg\" alt=\"Marketin\u0161ke komunikacije\" \/>    \r\n<\/article>\n\n\r\n<article class=\"Section Section--left\" id=\"section-block_8cd4bea4bf1e7f9c8deb4beb94244542\">\r\n\r\n        <div class=\"Section-content\">\r\n                <div class=\"Section-cell\">\r\n            <h2>Integrirani digital<\/h2>            <p>Na\u0161 tim formiran je oko specifi\u010dnih poslovnih izazova klijenata, a u svaku fazu digitalnog anga\u017emana unosimo multidisciplinarno i kreativno razmi\u0161ljanje. Ovisno o marketin\u0161kim ciljevima, razvijamo detaljne strategije za pove\u0107anje prepoznatljivosti brenda, ja\u010danje anga\u017emana korisnika, poticanje online prodaje i ostvarivanje drugih poslovnih rezultata.<\/p>\n<p>Svakodnevno pratimo digitalne trendove, kreiramo sadr\u017eaj, upravljamo zajednicama, izra\u0111ujemo izvje\u0161taje i analiziramo kampanje. Na\u0161a kreativnost, proaktivnost i prakti\u010dan pristup pomo\u0107i \u0107e va\u0161em brendu da postane prepoznatljiv i relevantan u digitalnom svijetu.<\/p>\n        <\/div>\r\n    <\/div>\r\n    <img decoding=\"async\" class=\"Section-media\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/mountain.jpg\" alt=\"Integrirani digital\" \/>    \r\n<\/article>\n\n\r\n<article class=\"Section Section--right\" id=\"section-block_0b3c06990af4dde0a18b5f8388b391b3\">\r\n\r\n        <div class=\"Section-content\">\r\n                <div class=\"Section-cell\">\r\n            <h2>ICT<\/h2>            <p>Fokusirani smo na pru\u017eanje integriranih i gotovih rje\u0161enja za digitalnu signalizaciju kroz razvoj hardverskih i softverskih sustava za digitalno ogla\u0161avanje i promociju. Koristimo tehnologije prikaza u razli\u010ditim okru\u017eenjima, prilago\u0111ene specifi\u010dnim tehni\u010dkim i kreativnim zahtjevima.<\/p>\n<p>Od doga\u0111anja i brendiranja, preko interaktivnih digitalnih rje\u0161enja do video instalacija i digitalnih city light sustava, pokrivamo \u0161irok raspon tehnologija prikaza.<\/p>\n<p>Na\u0161e usluge uklju\u010duju i integraciju sustava, podr\u0161ku u kreiranju i upravljanju sadr\u017eajem, produkciju te prilago\u0111eni dizajn video zaslona i distribuciju LFD zaslona.<\/p>\n        <\/div>\r\n    <\/div>\r\n    <img decoding=\"async\" class=\"Section-media\" src=\"https:\/\/www.realgrupa.com\/wp-content\/uploads\/2022\/02\/city.jpg\" alt=\"ICT\" \/>    \r\n<\/article>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2391","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usluge | REAL GRUPA<\/title>\n<meta name=\"description\" content=\"Usluge\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realgrupa.com\/hr\/usluge\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usluge | REAL GRUPA\" \/>\n<meta property=\"og:description\" content=\"Usluge\" \/>\n<meta property=\"og:url\" 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